HDFC Life’s latest digital campaign highlights the need for adequate life insurance cover


HDFC Life, one of India’s leading life insurers, is constantly striving to increase consumer awareness of life insurance.

In its latest campaign, AdhuraNahiPuraInsurance, HDFC Life has advanced the concept of Human Life Value (HLV) to enable consumers to understand the need for adequate life insurance and calculate life insurance coverage based on it. their financial and personal goals.

HDFC Life – AdhuraNahiPuraInsuranceOften individuals purchase life coverage that is inadequate and remain underinsured.

It could be detrimental to the well-being of the family in case something happens to the breadwinner.

The purpose of life insurance is to replace income in the absence of the time-saving family member.

Through this campaign, HDFC Life aims to encourage individuals to calculate their ideal life cover using the Human Life Value (HLV) Calculator available on the company’s website at www.



Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC LifeThe campaign comprises a series of three films starring the talented Pratik Gandhi where the protagonist is present in situations that depict the consequences of inadequate preparation.

The cases are relatable and the scenes are witty, showing how adha adhura or incomplete actions will land you in a pickle.

Click here to see the movies.

Speaking on the campaign, Vishal Subharwal, Head of Marketing, Digital Affairs and e-Commerce, HDFC Life said, “India has a large uninsured or underinsured population resulting in a protection gap raised.

With the increase in the number of young workers, the need for life insurance to ensure the support of the family is increasingly felt.

Additionally, the pandemic has heightened the need for a financial safety net.

Calculating the value of human life should ideally be the first step when buying life insurance.

He ensures that the coverage is adequate and fulfills the purpose of the policy.

Through this campaign, we aim to raise awareness of the need for adequate life insurance coverage.

The films are short, simple and convey the message effectively.

We hope to reach a wider audience and allow them to financially secure their future.

“About HDFC LifeHDFC Life Insurance Company Limited (HDFC Life / ‘Company’) is a joint venture between HDFC Ltd.

India’s leading housing finance institution and abrdn (Mauritius Holdings) 2006 Limited, a global investment company.

Founded in 2000, HDFC Life is one of the leading providers of long term life insurance solutions in India, offering a range of individual and group insurance solutions that cater to diverse customer needs such as protection, retirement , savings, investment, annuity and health.

As of December 31, 2021, the Company had 39 individual products and 13 group products in its portfolio, as well as 7 optional rider benefits, meeting a wide range of customer needs.

HDFC Life continues to benefit from its increased presence across the country with a broad reach with 372 branches and additional distribution touchpoints through several new tie-ups and partnerships.

Our number of partnerships exceeds 300, including traditional partners such as NBFCs, MFIs and SFBs, as well as new ecosystem partners.

The Company has a solid base of financial advisors.

For more information, please visit our website, www.



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