Heartland closes a historic year with its 24th acquisition | State


GRAND RAPIDS, Mich., January 18, 2022 /PRNewswire/ —

Acquisition of Henry Smith

Heartland Home Services (“Heartland”) closed the books on a historic 2021 with the addition of Henry Smith Plumbing, Heating & Cooling on December 18and. Henry Smith is the 24thand company to join the Heartland family of brands and expands Heartland’s growth in attractive northern Indiana Marlet. Heartland continued to thrive despite the obstacles of the past two years as it entered new territories, densified its existing geographies, and had the honor of carrying on the proud heritage of its partner brands across the Midwestern United States. .

by Henry Smith a talented management team and highly skilled technicians will remain in place, and the business will continue to operate as normal with additional resources from Heartland. Terms of the transaction were not disclosed.

“People often ask what characteristics we look for in potential partner brands. The answer is the same characteristics we pride ourselves on within our own organization; best-in-class operators who are passionate about doing business right. This includes providing customers with truly exceptional service experiences, creating cultures in which diverse teams can thrive, and caring for the communities where we operate. Henry Smith ticks all those boxes in spades. We are thrilled to partner with this impressive team to expand our already significant service capabilities in northern Indiana“said the CEO of Heartland Bill Viveen.

Mr. Viveen continued: “We work in partnership with the most qualified teams in our industry who have proven themselves over the long term. Therefore, we are not looking to change what they do. We help our partners build on their legacy by amplifying their existing initiatives and accelerating their growth plans through access to Heartland’s industry-leading technology suite and other significant resources. the Heartland team. We call it ‘Shared Strength Delivered Locally’.”

Other highlights of 2021

Heartland has significantly expanded its reach across the Midwest over the past year, both strengthening existing operations and entering new states. The Company has strengthened its Detroit/Ann Arbor Metro operation with the additions of Flame Heating & Cooling, Air Conditioning Engineers, Iceberg Heating & Cooling, Indoor Comfort and Robin Aire. Heartland has strengthened its Great Rapids operation with the acquisition of Schaafsma Heating & Cooling. The Company also welcomed new team members to its operations in Ohio and Indiana. These and other acquisitions helped Heartland expand its dominant presence in existing states while adding branches in key markets in those regions.

Heartland has also expanded into new territories. The Company entered the Saint Louis market in June with the major acquisition of Classic Aire Care. Next, in line with our “Platform within a Platform” strategy, additions of Courtney’s Heating & Cooling and Weiss Comfort Systems were added to Classic’s already impressive operations. Heartland has also gained a significant foothold in Chicago North Shore with the acquisition of American Vintage Home. Next, it entered the Kansas City market with the acquisition of R-Mech Heating, Cooling & Plumbing, and subsequently expanded its presence in Wisconsin through partnerships with Frasier’s Plumbing, Heating & Cooling and Action Plumbing.

Continuing the legacy

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Heartland does not intend to slow down its growth in 2022. The company will continue to strengthen its presence in existing territories while expanding into new territories: always respecting the rule of partnering with the strongest teams HVAC, plumbing and electrical industries.

Wondering what joining the Heartland family might look like? Please contact Heartland’s Vice President of Business Development, Brandon Geyer ([email protected]), if you are ready to plan your exit strategy or take your business to the next level.

About Heartland Home Services

Heartland is the leading technology provider of repair, replacement and maintenance services for the HVAC, plumbing and electrical markets in which we operate. The company operates through 24 brands in 7 states, including Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio, and Wisconsin. The company collectively serves more than 700,000 customers annually with over 1,300 team members through a collection of industry-leading brands dating back to 1904. For more information, please visit us at www.heartlandhomeservices.com.


Kristin Custar

[email protected]

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SOURCE Heartland Home Services


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