Home improvement projects exploded during the pandemic. Many households have considered undertaking a full or partial renovation of their home. they hired housekeeping serviceswhether it’s HVAC, roofing, electrical or plumbing. Some have even gone so far as to carry out exterior fittings.
It is evident that many homeowners will continue to pursue home improvement projects while we are still in a time of a pandemic. As such, small businesses offering home improvement and maintenance services should be aggressive in their marketing approach. And when it comes to that, digital marketing This is the key.
If you are a home-based contractor providing HVAC, plumbing, electrical, or roofing services, implement digital marketing strategies. With that said, here’s how to promote your merchant services during this pandemic:
1. Promote your services through your website
For the promotion of services, your website is the first place to start. Why? Having a business website is paramount in this digital age. Even physical stores must have online representation of their business. These websites serve as a digital hub for marketing their products or services.
If you are a home-based entrepreneur offering artisan services, update your website. Go beyond your online portfolio. Make sure you have a solid site that allows you to promote your specific services. For example, if you provide residential services and commercial roof repair or replacement, maintenance and inspection, highlight them on your website.
2. Boost your web presence and your site traffic
Be aware, however, that having a business website is not enough. As a home-based entrepreneur, you want your potential clients to find your webpage and content. In an ocean of digital competition, your website needs to stand out from all the other competitors in your market. It’s there that search engine optimization (SEO) and pay per click (PPC) the campaigns enter the scene.
An SEO campaign involves the process of optimizing your website, producing relevant content, and building links. With proper implementation, you will see your webpage rank high in Search Engine Results Pages (SERPs). On the other hand, a PCC campaign allows you to display your ads on SERP, but you have to pay for each successful click. Ultimately, both digital marketing strategies will increase your online visibility and website traffic.
3. Harness the power of content
They say content is king in the digital world. Why? People look for useful and relevant pieces of content when they search online. As such, content has the power to attract potential customers and convert them into actual customers. It’s there that digital content marketing join the game.
If you are a building contractor, consider starting a blog as part of your website. This is where you can regularly produce and publish pieces of content. For example, you can create how-to articles, promotional video clips, and images of a craftsman’s actual work. You can even share these pieces of content on social media and other digital platforms to promote your merchant services.
4. Use email marketing
When it comes to business and marketing, the use of email has long proven to be effective and beneficial. In fact, Forbes said that email advertising remains the most powerful tool to boost a business.
As a home-based entrepreneur, you might already have an email list from your old and regular clients. As such, send them personalized emails about the services you offer. In light of the COVID-19 crisis, you may even be offering discounts and exclusive offers. Also do your research and do your due diligence in getting emails from potential customers. Once you have qualified leads, you can send them promotional emails.
5. Stay active on social media
Of course, digital marketing won’t be complete without social media. The Facebook, Instagram, Twitter and LinkedIn channels have become extremely powerful. Not only are people using them for personal gain, but they are using them for business. In reality, social media marketing has become more and more popular.
As a home-based entrepreneur, be sure to create professional social media pages. On Facebook, for example, you can post and share valuable pieces of content to encourage customer engagement. On Instagram, you can post images of your craftsman services, such as HVAC maintenance, plumbing work, or roofing installation. You can even use social media messaging apps like Messenger and Whatsapp to communicate with your customers.
Digital marketing is the key to promoting your merchant’s services, whether it’s HVAC, plumbing, electrical, or roofing. As a home-based entrepreneur, consider the online marketing strategies recommended above, from promoting your services through your website to keeping social media active. Through digital marketing, you will be amazed at how you can get more customers and increase your profits, even in the midst of the COVID-19 pandemic.